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▸ COMPANY PROFILE

ASUS

Taiwan · Founded 1989 · Taiwan Stock Exchange: 2357

www.asus.com ↗
2PixProofs filed
100%ended in "Bye the Hype"
Biggest hype missASUS ROG AllyASUS's warranty service for the ROG Ally was found by Gamers Nexus to demand unrelated cosmetic repair fees (nearly $200 in one case) before honoring a common thumbstick warranty claim, a pattern serious enough that ASUS ultimately settled over 120 historic cases and reached out to 300+ overcharged customers after public exposure.

Not a trust score: it covers only the claims we've checked, and small samples move a lot. Last PixProof Sep 13, 2026.

Quick facts

What is ASUS?
ASUSTeK Computer Inc., doing business as Asus, is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan.
Where is ASUS from?
Taiwan. Headquartered in Taipei, Taiwan.
What is ASUS's full company name?
ASUSTeK Computer Inc.
Is ASUS a public company?
Yes — it's listed on Taiwan Stock Exchange: 2357.
When was ASUS founded?
In 1989, by Ted Hsu, M. T. Liao, Wayne Tsiah and T. H. Tung.
How many people work at ASUS?
About 5,831 (as of 2019).
Where does the name "ASUS" come from?
It's named after Pegasus.
Source: Wikidata ↗

▸ ABOUT ASUS

ASUSTeK Computer Inc., doing business as Asus, is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs. The company is also an original equipment manufacturer (OEM).

▸ WHO OWNS WHAT

Subsidiaries & acquisitions on record
ASMediaPEGATRONASUSTORAAEONASKEY

From Wikidata (see record). Lists can include companies since merged or closed.

▸ TRACK RECORD

ASUS's history and the 2 marketing claims we've checked, in date order — so you can see what they promised when, and how it held up.

  1. 1989Founded in Taipei by four former Acer engineers.
  2. 2006Republic of Gamers (ROG) sub-brand launched, starting with the Crosshair motherboard.
  3. 2007Eee PC launched, widely credited with popularizing the netbook category.
  4. 2011Eee Pad Transformer launched — an early detachable tablet/laptop hybrid.
  5. 2018First ROG Phone announced at Computex, entering the dedicated gaming-phone market.
  6. Jun 8, 2025CLAIM · ROG Xbox Ally"Microsoft and ASUS marketed the ROG Xbox Ally as a purpose-built Xbox handheld gaming PC, with the custom Windows-based "Xbox full-screen experience" positioned"→ 🔴 BYE THE HYPE Read the PixProof →
  7. Checked Sep 2026CLAIM · ASUS ROG Ally"ASUS provides standard, trustworthy manufacturer warranty support for ROG Ally defects."→ 🔴 BYE THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

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